Survey system was designed to establish and support ongoing evaluation and research aims. The following were considerations in the design of the survey methodology and system configuration.
Research requirements were calibrated in consultation with a Qualia Analytics' Research Advisor and implemented using best available survey methods.
An enrolment form allows collection of visitor demographics at events, even if the Feedback Survey is not completed.
The online survey is accessible and easy to use for all visitors and family types, allowing maximum visitor participation.
Survey questions are linked to automatic analysis in institutional dashboard. Institutional users can easily access real-time analytics. Data is owned by The National Gallery and always available for download.
Users have continual access and sharing between institutional stakeholders.
Registration & Survey Response Collection
An enrolment form collects contact details for respondents with their permission.
The online feedback survey form accessible via the invitation email sent to respondents.
Participants complete the survey by clicking on access link in the email, responding to the survey, and submitting their responses.
Real-time Access to System Outputs
Automatic analysis is conducted in real-time, and includes graphs and charts with descriptive statistics and comparisons.
National Gallery users can always access individual and aggregate response data via the survey system dashboard.
Data is always available for download and owned by the National Gallery.
INSTRUCTIONS FOR STAFF
Enrolment survey is designed to be completed by National Gallery staff, by simply following the on-screen instructions.
COLLECTING GROUP DEMOGRAPHICS
Staff members simply select the correct responses.
APPROACHING RESPONDENTS
After collecting basic information, staff approach potential respondents to ask for consent and email address.
Instructions for staff include suggested phrases for talking to visitors.
BEFORE BEGINNING
Respondents are greeted with an overview of survey.
Respondents are reassured about privacy of responses.
Respondents are informed that they will be automatically entered into prize draw.
ABOUT THE VISIT
The survey starts by asking respondents about experiences and opinions on The National Gallery and the event that they attended.
Likert scale questions automatically adjust on smaller screens to become more user-friendly.
ABOUT THE RESPONDENT
Respondents are asked further demographic questions. These are more in-depth than information collected with the Enrolment Form.
Questions include:
FUTURE CONTACT
Clear explanation of involvement in future evaluation or feedback schemes.
Opt in check boxes for mailing lists and future contact from the Gallery, including link to the online privacy policy.
Ensures respondents have their say on future contact in an explicit manner.
DASHBOARD LOG-IN AND USER ACCESS
Dashboard can be accessed at:
Access to institutional users provided on request.
Login access e-mailed directly to users.
DASHBOARD OVERVIEW
Dashboard home screen is shown after log in.
Notifications for new survey submissions are in upper right corner, and can show Single or Timeline view to see submission dates.
DASHBOARD ANALYTICS
Survey response data available immediately after submission through charts, graphs and tables.
Information in tables can be viewed by clicking ‘See details’.
Analytics are preset in initial setup based on needs of the study. These can be easily adjusted by Qualia Analytics staff upon request.
Individual survey responses are viewable under the Entries menu.
Click on “Show” to see the responses from one individual for all enrolment and survey items.
Respondents can continue from where they left off. Answers from partially completed surveys are included in survey analytics.
Analytics framework powered by R for advanced statistics. Built into web applications and dashboard.
Benchmarking capabilities allow for comparisons at multiple levels of analysis. Allows comparison against internal objectives or industry standards.
Includes capabilities to collect data offline using any device. Data is synced and uploaded once a connection is re-established.
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